The Question Dys Series has been established to help young people and adults with dyslexia. Shae hosts a Q&A session with fellow dyslexics about all things dyslexia and life.

In this Question Dys episode Shae speaks with the CEO Ashton Bishop from Step Change. Ashton is Australia’s Predatory Marketer — an expert in pinpointing how brands can grow by outsmarting their competitors. Don’t just take our word for it, you can watch him in action here and learn how to use Predatory Marketing in your business. However, his path was a somewhat unusual one. After graduating with a commerce/law degree, he turned his hand to street performing, TV presenting, stand-up comedy, film directing, and even literally ran away with the circus. Fortunately, Ashton eventually found his niche in marketing, where he has spent the last 14 years working internationally on some of the world’s biggest brands. He’s a business owner, serial entrepreneur, challenging, sometimes even controversial, but always focused on what gets results. He’s run million-dollar campaigns for billion-dollar brands, created Australia’s first mobile app, won film awards, guest lectured at leading universities, and has won Speaker of the Year for Australia’s number one CEO network on multiple occasions.